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  • Writer's pictureWon.House

What about color difference? Color knowledge you should know

Once the design artwork is complete and taken for printing, do the colors of the delivered goods match what you see on your screen? This is often a frustrating moment, when you have to complain to the manufacturer, starting a nightmare process of back and forth. Why does color difference exist? The key point lies in "controlling color accuracy." What is the right color? What is color mode? What is color management? The concept of "color" is far more complex than you can imagine.

▲ The display settings of different screens present different colors (Cr/ Won. House)

You are right. The color is different indeed.

Color difference is very common. The colors of the same image will appear different on various devices and systems. Factors such as indoor and outdoor lighting, temperature, humidity, and so on will also have an effect. This is why the same picture looks like it has different colors on your mobile phone, tablet, computer, and TV.

So, how do we judge color accuracy? The recognized color standard in the market is currently the PANTONE MATCHING SYSTEM ®, PMS for short). PMS provides absolute color standard color ticket books for clothing, product design, and graphic design and is widely used in various occasions of color communication.

▲ A single color on different fabrics. (Cr/ Won. House)

To solve the problem of color difference, we must first understand "color mode" and "color management."

Color mode determines how colors are combined according to the number of color plates within said color mode. Different color modes will produce different levels of color detail and file sizes. RGB and CMYK are often mentioned in discussions about color mode. RGB generally refers to the "three primary colors." On a screen, the three colors of RGB are superimposed together as white light. CMYK is commonly known as the "four colors for printing," which are cyan, magenta, yellow, and black. The more layers of color that are superimposed, the darker the color will be until it turns black.

Color management refers to unifying the color differences caused by different devices. Color contrast will cause problems because devices and software use different color ranges, so one solution has been to establish a system to correctly interpret and translate colors between different devices. Without a color management system, the color specification may only depend on the device. The more variables in the production process, the more important color management will be.

WON.SPECTRUM color separation technology can achieve more than 85% similarity of the original pattern. (Cr/ Won. House)

WON.HOUSE brand-new color technology solution

WON.HOUSE provides WON.SPECTRUM AI color separation technology, which can print any color on fabrics as long as it can be drawn on paper, thus solving such complex problems as color alignment and accuracy. Unlike the previous color separation mode, we need designers to provide paper artwork with the correct colors confirmed. Through AI technology, color separation can be completed by combining the designer's paper artwork and fabric identification, which avoids the problem of complex color block details and accurately achieves the colors required by the designer.

WON.SPECTRUM accelerates the color separation process by reducing the time color separation technicians need to repeatedly perform the color matching process. After color separation, there is no need to worry about the impact of files on the marker making technology. WON.HOUSE’s printing technology is equipped with professional color management, which will not cause color differences due to different devices.

Many factors can affect the presentation of color, while everyone's criteria and senses regarding color judgment also differ. Today's technology has been able to reduce both work time and color difference as much as possible. WON.SPECTRUM AI color separation technology has changed the process, helping you to communicate, efficiently complete color separation, and ensure color accuracy.


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